As a United Way campaign coordinator, you change more lives and offer more hope to our neighbors in need. Our work wouldn’t be possible without your voice and talents. Thank you for joining our fight to help those in need.  Below we provide pledge forms, success stories, logos, templates and more to guide you through this year’s campaign. Please don’t hesitate to contact your United Way representative with any questions.

 Campaign Videos

 Core Materials

Donor Guide

2017 Donor Guide

United Way Programs

United Way Programs

2016 Annual Report

Annual Report

Emerging Leaders United

On Track 4 Success infographic


On Track 4 Success Booklet

Campaign Checklist


Special Events & Incentive Ideas

Special Events


2017 Poster

Impact Infographic

Impact Infographic

211 Maryland Overview

211 Maryland Overview

Water Bottle Incentive

ALICE Report

Step Up Program Opportunities

Community Partners List

Community Partners List

United Way Stories

Online Stories

Mother and sons

Stories (Word Document)

Alan's Story

Stories (PDF document)


Brand Guidelines

About United Way

Campaign Event & Incentive Ideas

Man in superman outfit

United Way Logo

United Way of Central Maryland logo

Fight/Win Campaign slogan (.png)

United we fight. United we win.

Fight/Win Campaign slogan (.eps)

United we fight. United we win.

PowerPoint Template


Event Flyer Template

Social Media Posts



Pledge Form

2017 Pledge Form

Special Event Form

Corporate Gift Form

Tocqueville Pledge Form

Tocqueville Plege Form cover

Release Form

United Way of Central Maryland’s Designation Policy

A minimum donation of $100 is required for each designation, or it will revert to United Way of Central Maryland. Designation must be to a 501c(3) organization or another United Way. A 5% fee will be deducted on designations, subject to a $5 minimum and a cap of $500. There is no fee to designate to UWCM, our six community funds, 2-1-1 Maryland United Way Helpline, our Family Stability Initiative or our Access to Healthy Food Initiative.

If you have not provided sufficient information for your agency designation, your designation will be redirected to United Way’s Community Impact Safety Net.

If the agency you choose is ineligible and your designation is $100 or more, United Way will notify you so that you may redirect your investment. If we do not get a response, then it will revert to United Way’s Community Impact Safety Net.

If an agency you choose is eligible, but becomes ineligible at any point in the distribution schedule – such as when an agency’s non-profit status is revoked or the agency goes out of business – United Way will direct the remaining portion of your gift amounts to the United Way’s Community Impact Safety Net.