Barry Seeman, United Way campaign coordinator at Transamerica, knows the value of being thoughtful about charitable giving – but also understands that we don’t have all the time in the world to research giving options that make the greatest impact.

That’s why Barry has embarked on a “philanthropic adventure” that he’s sharing with his colleagues: a series of short videos discovering United Way’s work. Transamerica employees can quickly learn about United Way’s programs and the difference they can make by donating.

Check out his first video:

Barry sends fun email updates to his colleagues throughout their campaign:

Barry and his team even put together a “Where’s Barry?” game.