Stanley Black & Decker Joins United Way of Central Maryland in Effort to Close the Digital Divide

$100,000 Donation Earmarked to Provide Connectivity and Laptops to Households in the Brooklyn/Curtis Bay and Poppleton Neighborhoods

Baltimore, Md. (December 4, 2020) – Stanley Black & Decker has joined United Way of Central Maryland in the organization’s efforts to close the digital divide that has impacted families throughout the region, and primarily in Baltimore City. Stanley Black & Decker’s $100,000 gift will allow United Way of Central Maryland to fund internet towers in Baltimore neighborhoods with high need for internet connectivity.

“It is partners like Stanley Black & Decker who help United Way improve lives across our region by increasing access to basic needs—and in today’s world, access to technology is essential,” said Franklyn Baker, president and CEO, United Way of Central Maryland. “As a longtime partner in our work, Stanley Black & Decker knows that we can deliver on providing what’s needed, where it’s needed. Right now, kids are struggling with virtual learning in these communities. Parents need to be able to get online to obtain critical resources and services, and to search and apply for jobs. This gift will help drive tech equity for thousands in the city of Baltimore.”

Based on the needs in the Brooklyn/Curtis Bay neighborhood in South Baltimore, there are approximately 1,500 homes where school-aged children live that do not have access to the internet. United Way is working with partners including RowdyOrb.it to install towers and antennas on houses in the community as well as WiFi hotspots to reach homes that are not outfitted with an antenna.

“Our goal with this gift is to provide a year’s worth of connectivity, and laptops, to as many homes as possible in Baltimore neighborhoods,” said Joe Simms, Vice President, Global Tools & Storage, Stanley Black & Decker. “We’re proud to partner with United Way of Central Maryland and their community partners to ensure we are getting to those who need these services.”

RowdyOrb.it is a local, black-owned small business. The company’s mission is to leverage broadband infrastructure to spur economic development while helping to build community wealth and opportunity. RowdyOrb.it’s work also creates workforce development opportunities for the communities in which it works.

“RowdyOrb.it’s goal is simple: Block, tackle, finetune operations, establish and grow revenue. And within five to seven years, turn the asset into a worker-owned cooperative,” said Jonathan Moore, founder and CEO of RowdyOrb.it.

United Way’s work in the Brooklyn/Curtis Bay community includes its Neighborhood Zone, based at Benjamin Franklin High School. A vital resource hub offering an array of supportive resources and services for students, their families, and neighborhood residents, the United Way Neighborhood Zone in Brooklyn was co-created by residents, local leaders, businesses, and other nonprofit organizations, and has created meaningful, measurable, and lasting change in the community.

For more information about how to help, visit www.uwcm.org/COVIDHELP.

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United Way of Central Maryland promotes equity, creates opportunity, and improves lives by increasing access to basic needs such as health, housing, employment, and education. Learn more at uwcm.org.

About Stanley Black & Decker:

Stanley Black & Decker is a $14 billion revenue, purpose-driven industrial organization. Stanley Black & Decker has 54,000 employees in more than 60 countries and operates the world’s largest tools and storage business, the world’s second largest commercial electronic security company, a leading engineered fastening business as well as Oil & Gas and Infrastructure businesses. The company’s iconic brands include Black & Decker, Bostitch, CRAFTSMAN, DEWALT, FACOM, Irwin, Lenox, Porter Cable and Stanley. Stanley Black & Decker is a company for the makers and innovators, the craftsmen and the caregivers, and those doing the hard work to make the world a better place.

About RowdyOrb.it

RowdyOrb.it, a local, black-owned, startup business focused on digital infrastructure within underserved communities, hyper-localizing workforce and economic development.

Stanley Black and Decker – Digital Divide (PDF)

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For more than 90 years, United Way of Central Maryland has been improving lives in the communities it serves: Anne Arundel County, Baltimore City, Baltimore County, Carroll County, Harford County and Howard County, Maryland.

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