United Way of Central Maryland Welcomes Jarnell Swecker as Senior Vice President and Chief Marketing Officer
Baltimore, MD (June 3, 2019) – Jarnell Swecker joins the United Way of Central Maryland team as Senior Vice President and Chief Marketing Officer. In her new role, Swecker will lead the marketing and communications teams, working to drive growth and awareness of the nonprofit organization, which works to make the communities of greater Baltimore stronger. She also will be a member of the Executive Management Team.
“Jarnell brings to the United Way team results-oriented experience in driving social change, revenue generation, strategic planning and development, and marketing,” said Franklyn Baker, president and CEO, United Way of Central Maryland. “These will be invaluable assets to our organization as we power ground-up leadership to drive community-led impact.”
As Chief Marketing Officer she will oversee her division’s strategy, systems and operations, creating and executing innovative marketing and fundraising strategies that will lead to increased awareness of United Way’s work, and will help drive relevance throughout the region.
A determined problem solver and expert multi-tasker with high energy, creativity and perseverance, Swecker most recently served as Vice President of Marketing for Rappaport, a commercial real estate developer and service provider that focuses on the retail sector. She brings more than 16 years of accomplishments in transferring executive-level vision to front-line execution in commercial real estate, corporate, higher education, and government environments to the CMO position. Previously, she developed communications and programs to benefit vulnerable public housing residents and struggling small U.S. manufacturers.
“As United Way expands its role as a partner in philanthropy and social change for businesses and organizations across Greater Baltimore, Jarnell’s skills in stakeholder engagement and communications strategies will be essential as we expand our core strength of uniting others for sustainable change and the implementation of new technologies and platforms to support this change,” Baker added.
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United Way of Central Maryland makes our communities stronger. We work directly with families and individuals to keep them in their homes and out of shelters, with kids who are falling behind in school, and with people who need easier access to healthy food and jobs that pay the bills. We achieve all this with the help of our partners: volunteers, donors, other nonprofits and area businesses who share our passion for making lives and neighborhoods stable and healthier.