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Organization Increases Goal to $5 Million to be Raised by End of February February 26, 2021

BALTIMORE (January 19, 2018) – United Way of Central Maryland today announced that its United for Change campaign has surpassed its goal of raising $4.5 million from corporations, foundations and individuals for Baltimore and its surrounding counties. To continue the momentum, and to help more struggling families and individuals, United Way is increasing its campaign target to $5 million to be raised by February 28, 2018, which will mark the first anniversary of the organization’s move to new headquarters at the Montgomery Park Business Center in Southwest Baltimore.

Fueled by its fight for the education, financial stability and health of every person in every community, United Way launched its United for Change campaign in 2016, to help more people and to improve the organization’s effectiveness. Separate from its annual fundraising campaign, this is United Way of Central Maryland’s first “above and beyond” campaign in its 92+ year history.

“Change doesn’t happen alone. It takes an entire community to make a real, positive impact on the lives of families and individuals who need it the most,” said Baltimore Gas and Electric’s President and Chief Operating Officer Stephen J. Woerner, who is also the United for Change campaign chair and United Way of Central Maryland’s Board of Directors Chair. “We are grateful for and humbled by the strong response to our campaign. The central Maryland community has once again shown their confidence in our mission and in our work. Our new goal represents the opportunity to serve even more members of our community; our fight is not over.”

The successful campaign has specifically allowed United Way of Central Maryland to:

  • Sustain and advance its fight to stabilize more families and individuals in central Maryland and help them move toward self-sufficiency. Since the start of the campaign, United Way has provided more than 1,150 families with critical programs and services.
  • Expand programming with a new family homelessness prevention program in the Sharp-Leadenhall neighborhood of southwest Baltimore, near United Way’s new headquarters. The program helps families stay housed, ensures children remain in their current schools and provides tools to help families maintain stability.
  • Expand its On Track 4 Success dropout prevention education program, now operating in three public schools in Baltimore City and Anne Arundel County.
  • Increase its role as a community-convener, utilizing expanded meeting space and improved technology to host community forums and listening sessions.
  • Upgrade technology to expand the reach and effectiveness of the 2-1-1 Maryland United Way Helpline, a 24-hour, 7-day a week health and human resources referral service, and to improve the efficiency and management of grantmaking and funded partner grant awards and reporting.
  • Form a unique public-private partnership between the 2-1-1 Maryland United Way Helpline, the Baltimore City Health Department and The Harry and Jeanette Weinberg Foundation to create a service hub for aging adults.

“The community’s generous investments in this special campaign allow us to make an even greater impact in the lives of more people in central Maryland,” said Franklyn Baker, president and CEO of United Way of Central Maryland. “We pride ourselves on being a change agent, and through the United for Change campaign, we have been able to bring real transformation to our local communities. “We believe that public confidence in our work and proof of our success will enable us to meet our expanded campaign goal.”

“Our move also saves our organization $2.5 million over ten years in expenses, which will be reinvested into our programs and services in this immediate area and beyond,” said Baker. “We are now closer to and fully plugged into some of the communities we serve, including Pigtown, Sharp-Leadenhall and Morrell Park, and our building’s ‘green’ features mean we are reducing our environmental footprint.”

“This campaign has created change that I’ve witnessed firsthand,” said Kelsie Fitzgerald, case manager at United Way of Central Maryland’s new family homelessness prevention program. “In a short amount of time, we have been able to prevent several local families from becoming homeless and help get them back on the path to stability. Simply put, these families would not be where they are today without the supporters of this campaign. It is a testament to the community’s willingness to fight for these families along with us.”

“United Way of Central Maryland continues to be a strong community partner, providing funding, volunteers and support to more than 1,700 nonprofits annually,” said Rachel Garbow Monroe, President and CEO of the Weinberg Foundation, the largest contributor to the United for Change campaign. “United Way provides an array of vital supports and services for families and individuals most in need, particularly older adults and individuals experiencing homelessness. This commitment effectively amplifies the Weinberg Foundation’s mission and work.”

To learn more about the local nonprofit’s United for Change campaign, or to donate, please contact Holly Hoey, Chief Major Gifts Officer, at 410 895 1406 or

About United Way of Central Maryland

United Way of Central Maryland fights for the education, employment, housing and health of every person in every community. For more than 90 years, United Way of Central Maryland has been improving lives in the communities it serves – Anne Arundel, Baltimore, Carroll, Harford and Howard Counties, and Baltimore City – through programs like its 15 Family Stability sites that prevent homelessness and help families achieve self-sufficiency, and On Track 4 Success, a program in select schools throughout the region that identifies and helps young students stay on track to graduate high school.

In January 2017, United Ways in Maryland released the ALICE® Report, revealing that more than a third of Maryland households – nearly 750,000 – either live in poverty, or qualify at or below the ALICE (Asset Limited, Income Constrained, Employed) threshold. United Way of Central Maryland fights to stabilize these ALICE residents and those that fall below the Federal Poverty Level.

In addition to the ALICE Report, United Way’s work is supported by the 2-1-1 Maryland United Way Helpline, a 24-hour, 7-day a week service that has provided information and referrals on health and human service needs for more than 10 years. To learn more about the United Way of Central Maryland, visit

Final United for Change Press Release FINAL 1 19 18


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